Tag Archives: Intersections

A Month of Vegan Research: Identity and Effectiveness

The following literature review is part of a series for World Vegan Month. Other essays can be accessed by visiting the essays catalog.

 


Rachel Einwohner.  1999.  “Gender, Class, and Social Movement Outcomes:  Identity and Effectiveness in Two Animal Rights Campaigns.”  Gender and Society 13 (1):  56-76.

Animal rights organizations in the United States are predominantly female and middle class. What are the implications of the composition of these groups for animal rights activists’ abilities to achieve their goals?  In this article, the author examines the role of class and gender in the outcomes of an anti-hunting campaign and an anti-circus campaign waged by one animal rights organization in the Seattle area. The article shows that hunters make classed and gendered attributions about the activists, whereas circus patrons do not view activists in terms of these statuses and end up taking their demands more seriously. It is suggested that an “identity interaction” between the activists’ class and gender identity and that of their targets helps to explain these different reactions. The analysis also highlights the role of emotion in social movements, especially the ways in which targets perceive and react to activists’ emotional displays.

free-speech-and-hunter-harassment

Activist identity influences social movement outcome.  The Nonhuman Animal rights movement is predominantly female and middle class, and these class and gender patterns impact our campaigns.  Einwohner specifically looks at hunting and circus campaigns and finds that hunters make classed and gendered attributions about the activists. Circus goers, however, do not view activists in this stereotyped way and are more receptive to the activists’ claimsmaking.  Hunters are more likely to be from the working class and male, while circus goers are usually families from a variety of class backgrounds.

Emotion also matters, especially with large numbers of women, as women are generally stereotyped as overly emotional.  However, targets of campaigning also express emotions (frustration, anger, defensiveness, etc.) which must be considered in strategy.  Einwohner advises to pay attention to systems of race, class, and gender and how those systems influence interactions between advocates and their targets.

 

Cover for "A Rational Approach to Animal Rights." Shows a smiling piglet being held up by human hands.

 

Readers can learn more about effective Nonhuman Animal rights advocacy in my 2016 publication, A Rational Approach to Animal Rights.


This essay was originally published on The Academic Activist Vegan on November 18, 2013.

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A Month of Vegan Research: Readability of Vegan Outreach Literature

effective-animal-advocacy

The following literature review is part of a series for World Vegan Month. Other essays can be accessed by visiting the essays catalog.


 

Humane Research Council.  2011.  Readability of Vegan Outreach Literature.  HRC:  Olympia, WA.

Increasingly, advocates are becoming aware of how whiteness, class, and privilege have shaped the anti-speciesism movement in a way that makes it almost inaccessible to disadvantaged populations.  The fact that most vegan literature reads at a level far beyond that of the average American speaks volumes to the lack of reflexivity in anti-speciesism outreach.

Literacy inequality especially impacts people of color, non-natives, people living in poverty, and others subject to educational barriers.  This report shows that the movement is shaped by well off, educated white elites writing about ethics in language and conceptual frameworks that only other privileged persons can understand.  This significantly restricts the ability of the movement to expand.

vegan-outreach-literature

Summary of Results (from report):

  • The average U.S. adult has a 9th or 10th grade reading level, and 44% of adults have an 8th grade reading level or lower.
  • HRC recommends developing vegan outreach materials at a 7th or 8th grade reading level in order to ensure comprehensibility for a large proportion of the target audience.
  • However, all of the vegan outreach materials evaluated in the current study are written at an 11th grade reading level or higher, indicating that the vegetarian movement’s most popular materials might be incomprehensible to half or more of the target audience.
  • Based on six readability tests, the average readability scores ranged from a low reading level of 11th grade for PCRM’s vegetarian starter kit to a high of 15th grade (beyond college level) for the Humane Myth brochure.
  • Additional research including focus groups (and possibly one-on-one interviews) would allow a more comprehensive evaluation of the materials beyond basic readability. HRC recommends a collaboration to conduct additional qualitative research at a cost of $8,000 to $12,000.

Cover for "A Rational Approach to Animal Rights." Shows a smiling piglet being held up by human hands.

 

Readers can learn more about effective Nonhuman Animal rights advocacy in my 2016 publication, A Rational Approach to Animal Rights.


This essay was originally published on The Academic Activist Vegan on November 3, 2013.

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Tim Wise Anti-Racism in Education Workshop

Corey Wrenn and Tim Wise Monmouth University 09-21-2015

Today I had the amazing privilege of attending a 5 hour education workshop with the esteemed Tim Wise at Monmouth University. During lunch, I was able to discuss with him one-on-one some of the patterns of white privilege and systemic racism I’ve been researching in the Nonhuman Animal rights / vegan movement. In particular, I shared with him the reactions experienced by anti-racist vegan leaders like Dr. Breeze Harper of the Sistah Vegan Project, Aph Ko of Aphro-ism, and Sarah K. Woodcock of The Abolitionist Vegan Society. While he was shocked at the push back they receive, he was also not surprised having come up against the wrath of the white-centric movement himself in the past. I was glad for the opportunity to build movement connections with one of my favorite activists.

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Status Contamination in Animal Rights

tofu-08-cover-store

My article, “Status Contamination: Women, Nonhuman Animals, and Intersectional Liberation” was published today in issue #8 of T.O.F.U. Magazine on sexism in the animal rights movement. Copies of the magazine are available on a pay-as-you-can system.

 

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