Tag Archives: Socialization

Are Animal Crackers Vegan?

vintage-barnumsDating back to 1902, Barnum’s animal crackers have been an American classic for generations. The original boxes came with a string and cardboard wheels so that the bears, elephants, lions, and tigers painted behind bars could be carried about by children encouraged to take on the role of ringleader. The animals were often shown vicious, wild, exciting, and in need of control. The cages separating the consumer from the wild beasts within were necessary and clearly defined.

vegan-animal-crackersIn Our Children and Other Animals (2014), Matthew Cole and Kate Stewart argue that children’s toys, media, and other products are carefully constructed to capitalize on children’s interest in other animals, while also teaching them speciesism and dominance. To accomplish this, the violence inherent to speciesism is presented as unexceptional or erased altogether to the effect of normalizing human supremacy.

In support of this socialization process, the “wildness” of other animals may be emphasized to teach children that violent relationships with other animals is “natural,” as is human dominance. However, oppression is increasingly framed as consensual, rather than forced. This approach surfaces is in Barnum’s packaging today.

Gone are the angry, caged animals requiring harsh control. Today’s box features sentimental images of animal families. This is a soft control. The bars become faint and fall into the background. Children can now imagine that the animals are there of their own will, their oppression desired and mutually beneficial. This ideology of consensual, happy, and willing participation is perhaps the most powerful in support of speciesism. It is not only circus animals who are reframed in this way, but other “zoo” animals. Over 50 species have been imprisoned in Barnum’s cardboard railroad cars since 1902.

barnums-animal-crackersSome of the newer special editions show no bar enclosure at all. The animals are still controlled, boxed or within a snow globe, but the child is encouraged to understand this control as benevolent.

lilly-crackers limited-edition-crackers

Are animal crackers vegan? While Nabisco’s recipe is free of animal ingredients, Cole & Stewart’s sociological analysis would suggest that consuming animal crackers is ritualistically anti-vegan, as it socializes speciesist sentiments and human supremacy in children. The work of vegan feminist Carol Adams supports this position, theorizing that Nonhuman Animals are routinely represented as willing, happy participants in order to repackage their consumption as something pleasurable, fun, and natural.

In the 1990s, Nabisco ran limited edition packaging that featured endangered species to raise awareness and funds, but even this intent to help was human-centered. Said the Nabisco product manager in a story with The New York Times:

What do people like about animal crackers? Biting off the heads! Our hope was that children will line them up, match them up with the names on the box, learn about them and then decapitate them.

barnum-crackers

 

Cover for "A Rational Approach to Animal Rights." Shows a smiling piglet being held up by human hands.

 

Readers can learn more about the sociology of speciesism in my 2016 publication, A Rational Approach to Animal Rights.


This essay was originally published on the Animals & Society Institute’s Human-Animal Studies Images blog on December 3, 2016.

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A Month of Vegan Research: An Empirical Look at Becoming Vegan

Young boy holds hand on his mouth to stop eating

The following literature review is part of a series for World Vegan Month. Other essays can be accessed by visiting the essays catalog.



Barbara McDonald.  2000.  “‘Once You Know Something, You Can’t Not Know It.’  An Empirical Look at Becoming Vegan.”  Society & Animals 8 (1):  1-23.

In spite of a growing body of vegetarian literature, there remains a lack of information about how people learn to become vegan. Using qualitative methodology, this research identified a psycho- logical process of how people learn about and adopt veganism. Elements of the process include who I was, catalytic experiences, possible repression of information, an orientation to learn, the decision, learning about veganism, and acquiring a vegan world view. Noteworthy observations include individual and temporal variation in the use of logic and emotion, the centrality of reading, the repression and recollection of undesirable information, and the importance of two types of learning tasks to successful vegans.

moral-shocks-veganismWhy people go vegan (or don’t) is a hugely complex issue.  It can depend on one’s available networks, one’s history with institutional discrimination and colonization, or gender roles.  It might be thwarted by activist misconceptions, negative media, and the power of the state and industry elites. We may never be able to pinpoint an exact cause, but McDonald attempts to narrow things down by applying the scientific method with participant interviews.

What she finds is no surprise; everyone is different.  It seems that going vegan and rejecting speciesism requires a sort of resocialization, which is understandable given how thoroughly ingrained Nonhuman Animal exploitation is to every aspect of society.  Her findings support the theory that moral shocks are a major element in the decision to go vegan.  However, some people take time to think about the issues and learn more before eventually going vegan at a later time.

 

Cover for "A Rational Approach to Animal Rights." Shows a smiling piglet being held up by human hands.

 

Readers can learn more about the science of effective animal advocacy in my 2016 publication, A Rational Approach to Animal Rights.


This essay was originally published on The Academic Activist Vegan on November 21, 2013.

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