Tag Archives: Veganism

What’s Wrong with “Carnism”?

Sponge Bob Vegan

Many of my readers have asked over recent years why I do not support the rhetoric of “carnism.” The short answer is that it is speciesist.

In an interview with ARZone, Dr. Melanie Joy discusses her theory on carnism, which she defines as an invisible ideology of “meat”-eating (I place “meat” in quotations as it is a euphemism) that is (according to her website) “‘essentially’ the opposite of veganism” (I place “essentially” in quotations as I will show this not to be true).

One host asks Dr. Joy why she rejects the more logical and straight-forward concept of speciesism. Her reply was that speciesism is “too abstract” and “confusing,” but most people seem to “get” carnism.

This is where I have a problem.  Why the focus on flesh? To single out flesh as somehow more problematic is nonsensical. Instead, it becomes yet another campaign for reductionism/vegetarianism. Carnism obscures the importance of veganism and unnecessarily confuses anti-speciesist campaigning.

Dr. Joy insists that the term carnism actually entails all animal products. To the casual observer, however, this is not true. Having read her books, for that matter, I can attest that this hidden vegan meaning is never made clear. She even concedes in the ARZone interview that she rarely mentions “leather” or “wool.” Carnism also excludes vivisection, companion animals, and animals used in entertainment.

Following up with this important oversight, the ARZone host asked if she believes that audiences exposed to carnism ideology were “getting it” or if they were finding themselves “confused.” Dr. Joy  clarified that she’s had no problem with confusion at all; most people do indeed “get it.” Of course, we would not expect many authors promoting their work to suggest that it left readers or listeners confused! But aside from the leading question–Dr. Joy isn’t really pushing us to consider anti-speciesism or veganism, so there isn’t much to get confused about. Vegetarianism as a concept has been largely accepted in our culture for some years now. She’s not proposing anything radical or new.

The real intention of carnism lies in its ability to sell.

At the time of the ARZone interview and the publication of her second book, Joy had recently launched the Carnism Awareness and Action Network. As with dozens of other reform-focused organizations, CAAN does not explicitly promote veganism, but instead promotes arbitrarily defined reductionism. It’s all about the meat.

Most importantly, CAAN’s website also loudly displays “DONATE” buttons.

Clear anti-speciesist messages discourage donations, and large non-profits are wary of this. As organizations professionalize, they compromise. This is a pattern that surfaced in my dissertation research spanning the late 20th and early 21st century of the Nonhuman Animal rights movement. When an organization professionalizes, donations become key to its survival. Carnism language helps CAAN to stand out in the crowded social movement space. It also makes it more appealing to elite donors when that nasty, offensive “vegan” language is carefully tempered, obscured, or erased entirely.

Joy’s argument is that the carnism schema simplifies an overly complicated concept (that we shouldn’t hurt others). She insists that speciesism (the correlative to racism, sexism, heterosexism, ableism, ageism, and ethnocentrism) is just too confusing. But rarely (if ever) does she herself make a clear case for veganism in her writing or campaigning. Also troubling is she never clearly states why exploiting species, such as cats, elephants, and dolphins, that are not used for food is problematic. Nor does she make it clear that exploiting Nonhuman Animals for their skin, milk, or eggs is inherently linked to the flesh consumption that carnism highlights.

Patrick from Spongebob Squarepants inhaling an endless stream of Crabby Patties
Again, the misleading nature of carnism ideology is intentional, as further evidenced in Joy’s essay titled, “Our Voices, Our Movement: How Vegans Can Move Beyond the ‘Welfare-Abolition Debate’.” This essay published with One Green Planet at the time of the ARZone interview and CAAN’s launch, and it seeks to downplay the importance of the growing divide between “abolitionist” veganism and reductionist/reformist non-vegan approaches. Washing over factional divides in the movement is critical for non-profits, as acknowledging them would mean legitimizing pundit concerns about the non-profit structure itself. Acknowledging them would certainly undermine Dr. Joy’s superfluous theory on carnism as well.

Like many non-profit leaders,  Dr. Joy ardently defends counterproductive and ultimately speciesist tactics of reform and vegan-bashing.  Her suggestion for “moving beyond” the debate is simply that anti-reformist vegans cease their claimsmaking and join the status quo (“our voices, our movement”). Carnism works to invisibilize veganism as a rhetorical matter, but also as a political one.

This essay is not intended to character attack Dr. Joy. Her approach to anti-speciesism is a common one–it is part of a larger system of pro-capitalist non-profiteering which stagnates social change, despite the good intentions of its participants. While her approach to social change is deeply flawed, her social psychological work on how humans and societies interact with and understand other animals is very approachable. I have even assigned it to my students in the past.

That said, carnism has got to go. Joy insists that we must understand carnism in order to understand the mental blocks preventing liberation. However, caring about Nonhuman Animal suffering while simultaneously participating in their exploitation doesn’t need yet another label. In social psychology, it’s called “cognitive dissonance,” and it is a result of oppression generally speaking, and speciesism specifically. That’s the language the social justice community understands, but a new label for an old idea makes for jazzy grant proposals. That’s the bottom line.


Cover for "A Rational Approach to Animal Rights." Shows a smiling piglet being held up by human hands.

Readers can learn more about the social psychology of veganism in my 2016 publication, A Rational Approach to Animal Rights. Receive research updates straight to your inbox by subscribing to my newsletter.

Comments Off on What’s Wrong with “Carnism”?

Filed under Essays

The White Privilege in Vegan Moral Superiority

Dog wit face in paws looking sad

I usually love it when I’m wrong. I truly get excited when my paradigm shifts, when I learn new things, or when I see things in a new way.

Unfortunately, in my line of work (critical sociology), being wrong about something usually means that I’ve hurt someone. If my argument about oppression is wrong, that often means I’m abetting oppression. In these cases, the best I can do is own up to my mistakes and try to make an example of them.

I once posted an opinion piece on lactose intolerance on my blog, the purpose of which was to vent my frustration. I was responding to a buddy who had replied to one of my anti-speciesist social media posts declaring that she was lactose intolerant. I responded with, in so many words, “Okay, great, but I’d prefer if you did it for the right  reasons.”

She was white, by the way, as are all of my lactose intolerant friends. Most people who are lactose intolerant, however, are not white, which goes to show how homogeneous and undiverse my circle of friends is.

When I wrote that piece, I was thinking of my friend Katie, my friend Francesca, and my friend Danny: three friends that have said something similar to me: “Oh you’re vegan? Well, I’m lactose intolerant!” They’re all white.

With this in mind, I wrote in the blog piece that being lactose intolerant is not the same as being vegan for political reasons. I said that it’s not good enough. I was thinking and responding from my white worldview.

Then, I went on to explain how lactose intolerance is prevalent among people of color and non-Westerners. I wrote that framing lactose tolerance as normal and natural is a means of looking down on others and maintaining white superiority.

A reader very rightly pointed out how ridiculous and offensive it was that I was, on one hand, chastising people who are not vegan for the “right” reasons, and, on the other, emphasizing that lactose intolerance was not a white thing. She wrote that such a claim implies that going vegan for other animals is the superior way, and people of color who go vegan for their own health are morally inferior.

I completely agree.

Some time ago, I began to abandon promoting veganism as a strictly Nonhuman Animal rights issue. Although I believe veganism remains a political action in the service of nonhuman liberation, veganism is also understood as a political diet by some (in that it relates only to food consumed, and may not relate to non-food items or services that involve speciesism). But we should not be quick to write off veganism as a diet. This is because eating Nonhuman Animal products hurts humans almost as much as it hurts other animals. The oppression of other animals exacerbates the oppression of humans. Humans are exploited and enslaved in the production, and humans are suffering and dying from eating them. Not just humans in general, but at-risk populations in particular. This includes undocumented workers, immigrants, people of color, and the poor. When we make veganism solely about our moral obligations to Nonhuman Animals, what we imply is that the suffering of vulnerable humans doesn’t matter as much or doesn’t matter at all.

Going vegan “for the animals” generally reflects white privilege. It’s something I have the “luxury” of prioritizing. Some groups, however, are dealing with intense oppression, which necessitates them prioritizing themselves and their community. A lot of white activists find such a position offensive, as though the animals are being “sold out” and some people are being “excused” for participating in the oppression of other animals if they don’t go vegan or can’t go completely vegan. But, the underlying message from this response is that only whites have the “right” morals, and non-whites must be lacking. It becomes a means of upholding white superiority. In fact, the Nonhuman Animal rights movement was founded as a means of otherizing people of color and legitimizing white supremacy. We must remember this history to inform our activism today.

Whites in the Nonhuman Animal rights movement often pull on human inequality when it works to back up anti-speciesist claimsmaking, but then fall right back into the white framework to exclude or blame vulnerable populations for not struggling against violence in ways more accessible to those with privilege. Intersectionality is merely tokenized. I hate to say it, but that’s exactly what I did.

Veganism as a political concept was developed to deconstruct speciesism, but some folks are engaging veganism as a diet for political reasons as well. Only with sensitivity to differing life positions can we begin to build the coalitions needed for an all out attack on the (in the words of bell hooks) white supremacist, patriarchal, imperialist social system that oppresses so many for the benefit of few. Anti-speciesist  veganism and food justice/anti-racist veganism have a lot in common. We should respect one another, not pull on our privilege to shame others for walking a different path to the same goal.


A version of this essay was originally published on August 27, 2013 on The Academic Activist Vegan.

If you enjoyed this essay, these ideas and more are explored in my book, A Rational Approach to Animal Rights (Palgrave 2016). Receive research updates straight to your inbox by subscribing to my newsletter.

Comments Off on The White Privilege in Vegan Moral Superiority

Filed under Essays

Adviser to the INSSVV, University of Vienna

I am pleased to announce that I have joined the Advisory Board for the FEWD Research Area Foodethics and International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. I will also be serving as editor to the program’s upcoming Encyclopedia for Cultural and Social Studies on Vegetarianism and Veganism.

Comments Off on Adviser to the INSSVV, University of Vienna

Filed under Service Work