Activism – Page 3 – Corey Lee Wrenn, Ph.D.

The Social Psychology – Do-Gooder Derogation

Dr. Corey WrennNovember 5, 2018December 21, 2017

One of the most important factors to going and staying vegan is a supportive network (Cherry 2006). Unfortunately, complicating this is a tendency for vegans to be perceived as “thinking they’re better thanContinue reading

Essays

The Social Psychology of Veganism – Scripting

Dr. Corey WrennNovember 2, 2018October 16, 2018

Effective persuasion necessitates that activists carefully direct desired behavior change. For vegans, what this means is that telling people to "Go Vegan!" is not sufficient, because it is not self-evident what going vegan entails. VeganismContinue reading

Essays

The Social Psychology of Veganism – Meaningful Moments

Dr. Corey WrennNovember 1, 2018October 14, 2018

Remembering Meaningful Moments The human brain must filter and interpret massive amounts of information across its lifespan. Of course, not everything lasts in storage. It will usually be those moments that were especially memorable inContinue reading

Essays

The Social Psychology of Veganism – Free-riding

Dr. Corey WrennOctober 5, 2018October 5, 2018

When people support the need for social change but abstain from helping or participating to avoid the perceived costs and risks involved, this is known as free-riding. As rational actors, non-participants suppose that they willContinue reading

Essays

The Social Psychology of Veganism – Bystander Effect

Dr. Corey WrennNovember 30, 2017September 22, 2018

Paradoxically, the more people present when there is need for help, the less likely anyone is to help. Social psychologists refer to this as the bystander effect. It happens for at least two reasons. First, people pay less attentionContinue reading

Essays

The Social Psychology of Veganism – Distraction

Dr. Corey WrennNovember 29, 2017September 22, 2018

As any good magician knows, distraction is key to landing a trick successfully. Activists can benefit from distraction as well. Research finds that audience members who are distracted are more likely to accept a messageContinue reading

Essays

The Social Psychology of Veganism – Forewarning

Dr. Corey WrennNovember 28, 2017October 5, 2018

Forewarning creates resistance (Freedman and Sears 1965). If an audience is warned ahead of time that they are about to be exposed to a persuasion attempt, it is less likely that they will be persuaded.Continue reading

Essays

The Social Psychology of Veganism – Age

Dr. Corey WrennNovember 27, 2017September 16, 2018

Diversity in the activist's audience means that there will be no one-size-fits-all tactic. This essay examines how changes in an individual's lifespan can shape their receptiveness to a vegan message. For the most part, attitudes are generationalContinue reading

Essays

The Social Psychology of Veganism – Decision Paralysis

Dr. Corey WrennNovember 24, 2017September 22, 2018

Decision paralysis occurs when there is simply too much choice. People become overloaded, and, thus, make no decision at all (Heath and Heath 2010). Less choice is actually better than more choice (Swartz 2004). Consider one experiment in whichContinue reading

Essays

The Social Psychology of Veganism – Gendered Helping

Dr. Corey WrennNovember 23, 2017October 5, 2018

Social psychology finds that social norms will determine helping behaviors, but social norms certainly vary across genders in Western society. Dangerous situations or those involving strangers are more likely to elicit help from men thanContinue reading

Essays

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