The Body Shop, like LUSH, markets itself as a compassionate company while simultaneously profiting from the institutionalized exploitation and killing of Nonhuman Animals. Declaring to customers that non-vegan animal-based products “don’t harm the animals” is false advertising of the worst kind. As is the case with most capitalist enterprises that profit from the oppressed, The Body Shop banks on customers never questioning or thinking critically about their ethical claimsmaking. This false consciousness is buttressed by “cruelty-free” labeling and endorsement from large “animal rights” non-profits such as PETA. These charities have effectively socialized many customers that is okay to use, harm, and kill other animals as long as it is done “nicely.”
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