Mainstreaming Veganism: Full Interview with Imagine5

Vegan culture is likely to move more and more into environmental claimsmaking, as that has proved most successful in achieving institutional changes that support a transition to plant-based foodways. I would like to see, however, more social justice claimsmaking made for nonhuman animals themselves. Sadly, in all the discourse over healthy food, capitalism, and climate change, the animals themselves remain hidden from the conversation. This is a real travesty, as they have the most to gain from a vegan world.

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Shocked or Satiated? Violent Imagery Traumatizes Rather than Motivates Veteran Activists

Sociologists James Jasper and Jane Poulsen have argued that activists’ deployment of emotionally triggering ‘moral shocks’ can stimulate recruitment for movements, particularly for those which are less successful in recruiting through social networks. Others have suggested that, more than a recruitment tool, these moral shocks are useful for sustaining activist motivation. I wondered, however, if activists might actually find violent imagery in campaigning to do the opposite. Perhaps it demotivated, instead?

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